What is the Dulux Colour of the Year?

For over twenty years, Dulux has brought together a team of esteemed architects, authors, cultural analysts, editors, designers, and technology innovators to select a Colour of the Year. The panel make their decision by analysing colour forecasts, global design trends, and the general public mood.

Previous Winners

Previous winners include Wild Wonder (a gold barley shade) in 2023, Bright Skies (a light and airy blue) in 2022, and Brave Ground (a warm, earthy neutral) in 2021.

Introducing Dulux’s 2024 Colour of the Year: Sweet Embrace

The selected colour for 2024 is Sweet Embrace - a gentle blossom pink inspired by the softness of feathers and the subtlety of evening clouds. It’s a delicate shade that changes tone with the light but always brings warmth to a space. The panel chose this colour as they felt it reflected people's search for joy, comfort and safety in the uncertainty of today's world.

"Sweet Embrace can help us create our own special somewhere - a cosy place where we're safe, find calm and feel positive." - Heleen van Gent, Creative Director of AkzoNobel's Global Aesthetic Centre

Building the Perfect Colour Palette Around Sweet Embrace

To help homeowners design around Sweet Embrace, Dulux has helpfully compiled four complimentary colour palettes that take inspiration from the natural world. For more advice on how to use this colour in your home, why not speak with one of our fabulous colour consultants? 

What Do Our Colour Consultants Say About 2024’s Colour of the Year?

"The softness of Sweet Embrace creates a calming atmosphere, making it a great choice for interior spaces. Its versatility, timeless appeal, and potential for enhancing resale value contribute to its widespread homeowner preference." ~ Jade Daly, Colour Consultant, Blanchardstown

 

"Sweet Embrace is a soft, soothing, sophisticated pink hue, that will evoke feelings of warmth, tenderness, comfort in any interior space." ~ Arunima Dutta, Colour Consultant, Blanchardstown

"Sweet Embrace permeates warm velvety feel. The Lilac hue is delicate enough to be used in a sophisticated, open environment as well as in rooms receiving lesser natural light." ~ Maria Khan, Colour Consultant, Rathfarnham

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